Taco Bell’s Drive-Thru Diet
So I just saw this article on ABC’s website.
Taco Bell is unleashing a weight loss advertisement campaign with Christine who lost weight on a Taco Bell diet like Subway’s Jared Fogle. But dieticians are on the fence about whether these campaigns ultimately hurt or help a nation facing an obesity epidemic.
Check out Taco’s Bell’s new website for their “Drive-Thru Diet.” I think it’s hilarious that at the bottom of the page they state that “Drive-Thru-Diet® is not a weight-loss program.” Isn’t that the crux of their markeing campaign? Don’t they want us to believe that we can eat Taco Bell all of the time and lose weight- just like Christine?
I would love to hear your guys’ thoughts on this. While having healthier options at fast-food restaurants is wonderful, is it really good promote it as a daily diet?
My two cents: Taco Bell is a company looking to sell a product…and weight loss sells.